Friday, August 5, 2011
2) Eyeballing, by casual definition, is the act of taking a quick look at the complex and making a quick and informal assessment. The more intelligent we are, the more successful this can be.
3) Web media is no different. When people look at something online, no matter how much statistical data there may be, nine times out of ten they will form an opinion based on their personal interests or needs.
It is said that the average adult at the best of times has an attention span of eight seconds. Distractions keep us from focusing attention over a long period of time. To compensate, we scan and determine. Historically, marketers have long known that magazine ads have but an eye blink to connect with the reader before they flip to the next page.
4) Internet browsing enables users to easily move from one page to another. Figures reveal most internet users spend less than one minute on the average website. The attention span of humans is decreasing as the use of modern technology increases.
The answer may lie in brevity, creativity and simplicity. Packing something interesting into a simple package can be the hardest thing to do. But the most effective. Perhaps we are seeing the return of the rationale for creative messaging in order to capture more eyeballs.
Have a great weekend everyone!
Posted by Rand MacIvor at 6:47 AM