Tuesday, August 2, 2011

The Art Of The Vision

The leap of a jaguar, the power of a ram. The glory of wings.

In the first half of the 20th Century, the humble radiator cap was dignified. When radiators disappeared under the hood, car makers continued to express their vision. Not a logo. Not a mere decoration. A feeling. A passion.

Here was the modern version of the figurehead on sailing ships: said to ward off evil spirits. The mystical personality who saved the ship from sickness, rocks, storms, and dangerous winds.

Now, a car was no longer mere metal and moving parts. A car became more: the stuff dreams are made from.

And the love affair of man and car began... 

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