Monday, July 11, 2011
Of the six or so logos shown, one used three different colored swipes as a symbol with no apparent reason other than someone thought it looked good, one played with a reflected letter that looked like something that could be for anyone, and another used a graphic of a clothes hanger for a company that didn't have anything to do with wearing apparel (or hanging). The selection left all members of the thread confused. Most advised the poster to go back to the drawing board and hire a qualified, experienced designer.
I must admit, I honestly don't get why people would resource these online logo factories.
Developing a brand identity is not plunking a few words down in the typeface de jour with a symbol that looks pretty. It's a whole process that includes a creative brief, developing a visual brand personality, and an understanding of the elements behind a sophisticated brand. It means making an investment in thought, in design and in presentation.
When you don't choose to make the investment, well, you get what you pay for...
Posted by Rand MacIvor at 9:57 AM