The idea of being able to understand the scenario that best enables people to buy into a worthy cause in today's world of social media (and what that looks like graphically) has been an interest to me for many years. There are so many worthwhile causes out there - with very limited resources - an understanding of the factors that allow the public to invest in a cause may lead to more success in fund raising... and possibly a formula for future best practices.
How do we connect effectively with people who dare to care?
Perhaps mapping it out in a graphic manner may give us a reference to relate to, react to and give us a platform to base future planning.
The above schematic is admittedly preliminary (based on a model that many of you may recognize) and I'd love to get any feedback you might offer.
I would be pleased to present your considered revisions in this post as I get comments. Stay tuned!
Cheers, Rand
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