Turning On To Turning Off

Rough icon and theme line for a new initiative. The tricky part here was to attempt a fresh perspective on a often over-saturated conservation/energy reduction theme. No leaves here. No recycling symbols and no tired stereotypical imagery...

The "power button" is an easily recognizable symbol, especially to a young and tech-savvy target audience. The addition of a downwards arrowhead customizes the symbol and allows it speak to the meaning behind the icon.

Including a "call to action" (at the bottom) means the members of this project initiative can use this as a signature on emails, a visual for posters, web site and reports, and other communications collateral.