Sunday Playtime II

z-z-z-z-z

Giving a Brand Life

Above, some recent rough "look and feel" directions for a newly revitalized department. Capturing the spirit and energy behind an initiative can often be achieved in a minimalistic way by using simple and dynamic imagery. Combined with a push to a web site or a call to find out more, the results can be more effective than a word-filled layout.

This department incorporates services to students orienting them to the university, helping them gain experience while they're here and aiding them to attain career goals when they graduate.

"Teasers", like these explorations, can arouse curiosity and interest, and can be added to for other applications across media.

Conference Announcement Video

Traditionally, right at the end of a conference, the torch is passed on. The new hosts stand to announce next year's location, introduce the theme and begin to build excitement.

(Background) CANHEIT – Canadian Higher Education Information Technology – is an association of college and university IT professionals. Next year's conference is in the city of Hamilton... at McMaster University.

Here, a quick three week scramble produced this video including new branding and an introduction to the venue. Hopefully, it will serve its purpose well!

Thanks to the McMaster Office of Public Relations for supplying the still shots, MJM productions for the audio voice over and Inspired One for film work and editing.

I tried putting the video on this post, but it was slow, pooped out and looked crappy. You can find the HD version here:
http://www.vimeo.com/12407306

Love to hear your thoughts...

Speaking of Creative Briefs...

...creative freedom is one thing, but it's best not to leave room for misinterpretation... lol. Walk? Wok?... :o)

Variable Data Innovation

A pilot project exploring the possibilities of customized publications, by email or by print, via data collected either by database or by on line information gathering. This site, developed with the expertise of designer extraordinaire, Simon Oakley, gives one demo of what is possible. ROI on this customized database publishing opportunity rises from a traditional 3 - 4% to a possibility of 12 - 15%. We've come a long way since landfill quality direct mail.... for the full demo site please visit http://media.mcmaster.ca/variable/