From the archives, an assignment for a suite hotel with three major benefits: amenities, size and location. Rather than listing the three benefits in one small space ad, running three ads in rotation and highlighting one benefit per ad proved more effective.
Sunday, March 28, 2010
Working in Small Spaces
From the archives, an assignment for a suite hotel with three major benefits: amenities, size and location. Rather than listing the three benefits in one small space ad, running three ads in rotation and highlighting one benefit per ad proved more effective.
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