Sometimes the best way of explaining benefits and calming the fears surrounding the implementation of a new way of doing things, is to attach friendly, positive messaging to its 'persona'...
These are rough layouts for a HR initiative to transform its business process to an online hiring and employee records "e-record" system from a paper-based system.
In this case there were a number of "before/after" scenarios that could be used to showcase real benefits.
Dramatizing the positive aspects of technology using cartoons is a technique from the past, when the first hi-tech companies fought for a way to calm people's fear of this, then, new phenomena.
Posts
No comments:
Post a Comment