Thursday, January 27, 2011
The large visual on the home page, now showing a key message from the brand strategy, will be used over time as a billboard of sorts. This image and the message below will be changed to reflect ongoing marketing activities in order to add a consistency of messaging across all media (print and broadcast ads, brochures, bus shelters, direct mail, etc.) and build brand equity.
Posted by Rand MacIvor at 6:13 PM