Web portals that offer members a variety of services (discussion forums, email access, calendar and RSS news feeds, etc.) are common these days among organizations and associations. Getting the target audience there to participate is often a challenge. A visual that depicts these benefits is just a thought away, and helps deliver the benefit message. In this instance, a composite image is applied to a postcard format that can be sent via post, quickly converted for email, used as an icon for their web site, or popped into other collateral.
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