Wednesday, November 18, 2009


I have recently had the honour of participating in a campaign for our new Sustainability Office. In a world full of environmental messages a very simple icon seemed to be the right strategy. One that could be used in many collateral pieces, and become, instantly recognizable as an icon for sustainability.


  1. Moving on a viseral level as one feels the fragility of the beauty of nature (the butterfly) slipping away (ever so slightly out of frame)and the power of the call to action in red (sustain) which contains our own salvation (greyed us) as a lesser but integral benefit of our shared obligation to sustain.
    Ann Teve