Sunday, November 15, 2009

Establishing Presence


A new brand identity, designed by friend David Smith, launched a new internet authority in Canada. This full page Marketing Mag ad provided a rationale on the purpose behind the organization, and outlined benefits for "buy in".

4 comments:

  1. Made me smile at the power in the simplicity. It juxtaposes an ungrammatical reach for elusive Canadian nationalism with the ubiquitous Canadianism 'eh'. I like. Well done.

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  2. Thanks Ann, well received comments.

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  3. Are there efforts "out there" that try to follow the "effectiveness" of messaging su8ch as this?

    This one really appeals to the interest in all things computer and all things Canadian at the same time and sparks sufficient curiosity to entice one to read the "fine print" and check out the CIRA>CA website. I did!

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  4. "Results" are often the only measurements of messaging effectiveness. That, plus testimonials such as yours!

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