Sunday, April 20, 2014
It seems only natural, I suppose, to see the practice of self-generating prompts evolving today into business causes. Yes, I'm talking about people paying for "likes" in today's social media platforms, so others can see how popular their thread is (theoretically) so others will feel better about liking it themselves. And then (theoretically) the post will get more interaction and your group or company will attain more social media success. But over the past while folks have found their pages not as popular as they once were... for a number of reasons but basically because social media has calmed over the past while.
Up pops opportunistic companies offering illegal likes for a price, most coming from companies that garner likes from third world countries. (The so-called legal way to up your like count is to pay FB to advertise your page.) And they do deliver, evidently. Except a lot of these likes, both legal and otherwise, appear to be fake likes. Just like canned applause and shallow laughter but without the expected uptake.
When social media first hit the scene businesses and interest groups were sold the bill of goods that posts, and pages weren't just a complement to their marketing communications budgets but a cheap replacement. And a lot of them bought in.
Engagement is a natural thing in business and businesses involved in social media; based on keeping in touch, developing rapport, updating and maintaining contact with their present and potential client base. Social media is not supposed to be focused on revenue generation. And those that try to convince otherwise are playing you.
Posted by Rand MacIvor at 10:01 AM