Variable Data Innovation

A pilot project exploring the possibilities of customized publications, by email or by print, via data collected either by database or by on line information gathering. This site, developed with the expertise of designer extraordinaire, Simon Oakley, gives one demo of what is possible. ROI on this customized database publishing opportunity rises from a traditional 3 - 4% to a possibility of 12 - 15%. We've come a long way since landfill quality direct mail.... for the full demo site please visit http://media.mcmaster.ca/variable/