Friday, June 18, 2010

Giving a Brand Life

Above, some recent rough "look and feel" directions for a newly revitalized department. Capturing the spirit and energy behind an initiative can often be achieved in a minimalistic way by using simple and dynamic imagery. Combined with a push to a web site or a call to find out more, the results can be more effective than a word-filled layout.

This department incorporates services to students orienting them to the university, helping them gain experience while they're here and aiding them to attain career goals when they graduate.

"Teasers", like these explorations, can arouse curiosity and interest, and can be added to for other applications across media.