Saturday, May 29, 2010

A New Look at Care for Seniors

A recent initiative for the HHS regarding senior care, chose the pearl as an appropriate symbol: recognizing each pearl is ‘one of a kind’ and one that becomes more beautiful and iridescent as it develops. This approach paved way to allow the introduction of strong character-orientated messaging.


  1. Really love that intrinsic to the message is respect as evidenced by the pearl analogy. Well done. Nicole

  2. The models are very attractive. They look so joyful and mischievous. Make me think of Grandmaman Rose who loved to play pranks.