Saturday, May 29, 2010

A New Look at Care for Seniors



A recent initiative for the HHS regarding senior care, chose the pearl as an appropriate symbol: recognizing each pearl is ‘one of a kind’ and one that becomes more beautiful and iridescent as it develops. This approach paved way to allow the introduction of strong character-orientated messaging.

3 comments:

  1. Really love that intrinsic to the message is respect as evidenced by the pearl analogy. Well done. Nicole

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  2. The models are very attractive. They look so joyful and mischievous. Make me think of Grandmaman Rose who loved to play pranks.

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