Wednesday, May 12, 2010

The Look and Feel of Event Graphics - Update

Bottom two images: Options for a logo/event graphic for a yearly conference (IT providers in a higher education environment). Even honoring a historic maple leaf shape and name, the task of updating an event graphic from year to year often comes down to typography, effects, color - all affecting look and feel in different ways. Here, two options demonstrate the various "feels" that can be achieved.

Top image: some tweaking of the font and addition of a tag line, or theme. We're getting closer!!!


  1. I really like the top graphic, it is very Canada in the Fall. The bottom one makes me think of hockey, though I can't explain why.

  2. Sounds like you think like the client, Karin. Thanks for your comments. I've added today's developments...