Tuesday, October 27, 2009

White Space, Few Words

There is beauty and poetry when a concept comes together as simply as you can make it. Being able to minimize content and maximize white space draws the eye into the message and serves up an offering that hopefully will cut through the clutter, increase retention and add value for the marketing dollar.

1 comment:

  1. Personally, I like the simplicity and directness. As a consumer bombarded by obtuse and complex visuals and messages, this is simple, factual and remarkably intimate and positive.