Friday, October 30, 2009
Self-promotion is admittedly difficult. Interpretations from the recipient - often chancy. A thoughtful, "cut through the clutter" concept, incorporating a hint of a professional perspective helps provide the first step in building a working relationship.
From the archives - a double-sided mailer with a dynamically opposing playfulness (outdated contact info deleted) worked to provide an interesting "hello".
Posted by Rand MacIvor at 6:13 PM