Friday, October 30, 2009

Standing Out: Whispering or Shouting? Or Both?

Self-promotion is admittedly difficult. Interpretations from the recipient - often chancy. A thoughtful, "cut through the clutter" concept, incorporating a hint of a professional perspective helps provide the first step in building a working relationship.

From the archives - a double-sided mailer with a dynamically opposing playfulness (outdated contact info deleted) worked to provide an interesting "hello".


  1. Nice little place you have here. :) I like it!

    :) Ali

  2. Thanks Ali, appreciate your comment!