Saturday, February 2, 2013

Art, The Pleasure Center and Becoming Very Sexy


It seems we are surrounded with definitions of proper art. Not of the Garfunkel variety. Of the aesthetic kind. Not that Garfunkel isn't proper. Nor isn't he not an Art. Just not the art that can be defined. Perhaps even by Art himself.

"Aesthetic" describes a philosophical theory that defines what is beautiful. Those who think more than most would say art is a unique presentation of interpretation, technique, form, tone, texture, use of color and shape – one that hits the pleasure center in the brain (ie: nuclear accumenitos or NAcapow) via neurotransmongers. Said neurotransmongers, dopahumahuma and serotestical in turn punch out tiny pheromones via quicky messenger. Pheromones are chemical signals first discovered as a sex attractant in insects which make you very sexy. All add to the drama the eye beholds, the ear hears or the fingers touch. So if you hear someone exclaim, "Better than sex!" after taking in a piece of art, or you find them suddenly very, very attractive and want to jump their bones, you'll now know there is a scientific explanation for this phenomenon.

Other, less excitable affectionatoes tell of a conversation that happens between the objet d'art and the viewer. If something speaks to you, draws you in, creates an emotional response; it must be either art, you are off your meds, or you need to take a break from whatever you're imbibing.

Beauty, or the lack thereof, is indeed so subjective that no one can tell you what you should like and what you shouldn't. Most of us unless we're excessively boring, doing an academic paper or detailed gallery review don't consciously make a laundry list of why we like something. We just look at, listen to or nudge it in some way and go "Give me a cold shower!" or at the least, "Ahhhhhhhhhh. Cigarette?"

In marketing communications there is an occasional lack of understanding about the value of art in the design of business material. To draw the eye, create an impression and begin a relationship with the viewer even before a single word is read is a highly misunderstood and feared magic. While creatives yearn to give beauty and substance, marketers sometimes view this as a form of witchcraft; one that conjures the devil and makes one want to shed their clothing, slap paint on their torsos and dance around a fire. Therefore they feel it only prudent to request slapdashery and the mundane.

Artists have a phrase for when this happens.

"Oh well."


4 comments:

  1. Hmm... I have a different phrase for when that happens. I don't think I'm allowed to say that here though. Besides being profane, it's the repeating chorus when I'm dancing around the fire with my fellow creatives.

    Love your kitchen table post. Love the photo with that too. Evokes the best of times :)

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    1. Thanks Linda! And yes, there are many substitutes for "Oh, well." Each to their own. :)

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  2. Modern art of the last, say, four decades seems to steer away from the notion of 'pleasure centre' because the idea has sold out. If you walk through the hallowed rooms of the Tate Modern, you may note a lot of artefacts which tell you "here we are for your displeasure, shake your senses man".

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    1. You'll never get sexy looking at art that exhibits that attitude Andrew! LOL

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