Thursday, August 26, 2010
Directions For Gathering Support
A recent presentation posing three different directions for "look and feel" branding for a capital campaign for a local hospital, based on gathering funding for three areas: 1) a new mental health facility that will also focus on 'whole health', 2) new surgical facilities and 3) new directions in research. Each concept was presented with a sample rough application – in this case an ad – to show the campaign brand in combination with type and photos... if you're into reading the small type, it's all from the client brief and for position only.... your preferences and comments are welcome!
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