Throughout the history of the human race philosophers have been trying to figure out what it all means: life, self, meaningful existence, our place in the grand scheme of things... And now, more and more people are chanting mantras, contorting our bodies into pretzels, singing kumbaya and meditating in the hope that all will be revealed and we will pass into a new age of awareness.
Somewhere along the line, folks figured out that the way to help good causes was to raise people's awareness of the need. As a result we have an increasing number of awareness months, weeks and days. Those who build awareness campaigns battle for our attention in advertising, media reports, and special fundraising events (like runs for cures). In fact, we have so many different causes competing for our attention that finding a distinctive color for ribbons for people to wear and put on their bumpers to show awareness and support has become pretty well impossible.
|The Process of Engagement|
And it starts with not stopping at awareness.