Thursday, April 7, 2011
Call me nuts but when writing for broadcast, I try to imagine how it will sound.
When it comes time to make those voices real (in studio), small things like pronunciation, tone, feeling, inflection and timing all come together to make the words either flow into a stream of wonder or sit in a puddle as a sad waste of breath. There are a myriad of ways to puddle a two-minute and twenty-two second read. The mathematical possibilities are mind-numbing. Sometimes, though, you get lucky and find the perfect voice from a wonderful talent.
And at the end of the session – the mark of a true pro: the man credits his brilliant read on a great script.
Wondering whether to invest in professional voice talent and audio production facilities for your broadcast projects? Invest. Definitely invest.
Personal thanks to Mark, studio whizzes Mike & Mike and team members Devin and Bryan.
Posted by Rand MacIvor at 7:50 PM