Thursday, April 7, 2011

Hearing Voices (The Good Kind)

When you write do you hear voices?

Call me nuts but when writing for broadcast, I try to imagine how it will sound.

When it comes time to make those voices real (in studio), small things like pronunciation, tone, feeling, inflection and timing all come together to make the words either flow into a stream of wonder or sit in a puddle as a sad waste of breath. There are a myriad of ways to puddle a two-minute and twenty-two second read. The mathematical possibilities are mind-numbing. Sometimes, though, you get lucky and find the perfect voice from a wonderful talent.

Such luck happened today in a great voice-over session. Two readings on a previously unseen script (okay, two-and-a-couple-of-bits readings) and all thoughts of puddles (and the voice in my head) were swept away.

And at the end of the session – the mark of a true pro: the man credits his brilliant read on a great script.

What class.

Wondering whether to invest in professional voice talent and audio production facilities for your broadcast projects? Invest. Definitely invest.

Personal thanks to Mark, studio whizzes Mike & Mike and team members Devin and Bryan.


  1. I used to work at an ad agency. One of my coworkers spent days working on editing a radio commercial for a race track so it would run in the appropriate amount of time. I heard "Every 19 minutes, the place goes crazy!" at least 100,000 times. I hate race tracks now. I still get flashbacks.

    My sympathies to you for Lisa's passing. A lovely tribute, and a lesson for all of us.

  2. Thank you Linda. One question: did your coworker ever hear of headphones? lol

    And your comment regarding the last post: if the world didn't suck, we'd all fall off. :o)