Monday, August 30, 2010

Poster heArt

Roughs from a series of posters for this year's United Way campus campaign. When printing digital, it costs no more to output a variety of images to reduce eye fatigue... Here, a concept poster with two additional images...

Thursday, August 26, 2010

Directions For Gathering Support

A recent presentation posing three different directions for "look and feel" branding for a capital campaign for a local hospital, based on gathering funding for three areas: 1) a new mental health facility that will also focus on 'whole health', 2) new surgical facilities and 3) new directions in research. Each concept was presented with a sample rough application – in this case an ad – to show the campaign brand in combination with type and photos... if you're into reading the small type, it's all from the client brief and for position only.... your preferences and comments are welcome!

Monday, August 23, 2010

Evoking Thoughts Without Words...

"Sandpipers Migration, N.B."
Successful storytelling and the effective capture of moments is a lifelong quest; a talent honed over a lifetime and normally framed by the clever use of words. But, as every writer knows, the most difficult task is to tell a story and evoke a response without the use of any words at all... this is the world of the visual artist.

Noted photojournalist (and much loved brother) Rod MacIvor, celebrates both his retirement and his love of the visual arts with a show of his recent works entitled "Definitely Not Photo Journalism" opening September 12th at 2pm and continuing until October 10th, 2010. If you are in the area it's at Victorian Woolen Mill, Philip K. Wood Gallery, Almonte, Ontario. Feel free to drop in and see the show.

"Girl in Straw Hat, Florida"

Wednesday, August 18, 2010

Wednesday Playtime

Saturday, August 14, 2010

The Figurative Backbone

The backbone is a wonderful thing. After all, most if not all of about 58,000 identified species of vertebrates physically have one.

But one species, humans, felt the need to add another deeper meaning to the word. Humans do that. It's one of the benefits of having language and boring others with seemingly intelligent perspectives (like this one).

For instance, we term women as the backbone of society, refer to soldiers as the backbone of independence, information architecture as the backbone of SEO and usability, a talented quarterback as the backbone of his team and, just recently, DNA as the possible backbone of next-generation logic chips. According to Carl Sagan, the Kung Bushmen of the Kalahari desert in Botswana call the Milky Way (which is directly overhead there) the "Backbone of Night", thinking it holds the sky up.

It is when we turn our attention to the personal application of the term that things get messy. Some would say not having a figurative backbone is a crime. Others are fine with the concept.

After all, it is easier to agree with others in order to get along. To play nicely with the other kids in the sandbox. To avoid confrontation because those awkward, messy, emotionally-filled disagreements. To appear mindless and inconsequential in order to avoid having to make tough decisions with possibly dire consequences. It just makes life simpler. And I won't judge others for being easy to get along with. They have their own reasons.

It is possible though that the concept of a figurative backbone allows one to calmly stand up for oneself. To speak out when an injustice is witnessed. To listen not only to what people are saying but how they're saying it. To reach out and help others, selflessly, without judgement.

Plus, adopting one is a great way of keeping one's head out of one's butt. That can't be an entirely bad thing...

Thursday, August 12, 2010

Our New Website

Long in the works, this new service site for McMaster University features recent work and allows for many online functions. Clients can order custom stationery, book photography and videoconferencing services and submit queries for cost estimates.

As an example of variable data functionality: faculty and staff can now go to the business card page, pick an appropriate secondary logo (if required), fill in the fields of the online form, (see their information appear in the card to the right as they type), proof, approve, submit client information and place the order online. A confirmation email is sent to the client complete with job number and a print-ready PDF file is automatically sent to our print department. Done.

The site is meant to simplify processes via the use of variable data and database technology. Kudos to senior designer Simon Oakley who lived and breathed this project.

Monday, August 9, 2010

Floating Cow, With Dice