Friday, February 26, 2010
Capturing a common memory can be an effective way to celebrate the spirit behind a current event. But it's tricky. You can easily overdo it and collapse into stereotypical imagery and sentiments. Plain language helps. Telling a simple story can break the bonds of the predictable. Thanks to Rick for the image that sparked the idea...
Posted by Rand MacIvor at 7:30 PM
Tuesday, February 23, 2010
In trying to reach busy minds with a new, somewhat complex approach, it is sometimes handy to offer an analogy. This technique, demonstrated here in a somewhat humorous way, allows the viewer to 'see' what may be a challenge in a more friendly, interesting manner and may spark more interest, understanding and buy-in than a normal checklist of factors or benefits would. Photo courtesy of NASA
Posted by Rand MacIvor at 5:53 PM
Saturday, February 20, 2010
Sunday, February 14, 2010
Back to business... Flow charts and lengthy step-by-step business process documents are very important, but when it comes to encouraging the enthusiastic participation of the team, sometimes a fun approach will enable quick reference to the process and overall buy-in of a new initiative. Here, a variation of rough draft of such a process map, prepared for a large organization. (Click on image to enlarge.)
Posted by Rand MacIvor at 1:30 PM
Friday, February 12, 2010
Tuesday, February 9, 2010
You sleep late and your shower decides cold water is now in vogue. You rush to get dressed in the dark only to discover, too late, that your socks don't match and your sweater has decided to collect all the stray pet hairs in the house. The coffeemaker goes on the fritz, spewing hot brown liquid onto the kitchen walls and ceiling, and your digital cable decides to freeze on the weather forecaster's face (the upbeat one that irks you) just before they can tell you the weather. You rush out of the house without your umbrella and your car won't start. You hoof it to the bus stop. On the way the sky opens up and it pours buckets. While trying to call the office your cell phone slips out of your wet hand and breaks into a thousand pieces. The first and then the second bus is packed and drives right on by. The third bus stops but is so crowded you have to sit beside someone who hasn't bathed in, like, six years. You get to work late, looking like you came via the sewer with that lingering smell in your nostrils. Your allergies kick in and your eyes begin streaming tears and you begin sneezing uncontrollably.
You're in a crappy mood. You know it. The people around you know it. You hate it and you need "the cure". Busy day ahead.
You slip into your chair, take a deep breath, slip on the headphones and push the button. What do you listen to that breaks the spell and puts you "in the groove"? What is THAT powerful?
Posted by Rand MacIvor at 7:17 PM
Saturday, February 6, 2010
Thursday, February 4, 2010
In progress: further rough concept exercising. Objective: to prompt awareness and engage men in prostate cancer checkups - without falling too too far into stereotypical patterns. (Plus, my first and probably last experience as a hand model...)
Hmmmm... whatcha think?
Posted by Rand MacIvor at 10:47 PM