Tuesday, March 9, 2010

Scripting Radio - Tell a Story


From the archives: a draft script for a thirty-second radio spot for a telephone company which draws on the history of the country and highlights the efficiency of modern services – in this case, the Bermuda telephone company, Quantum.

Radio is an opportunity to tell a story in 30 seconds. If set up properly at the outset, a spot like this, by subtly mixing in an ongoing, consistent flavor of sound effects and character roles, can be taken over the long term, and be spun off into a long term "brand personality" for the client in order to present updates to the benefit messages.

1 comment:

  1. With the right voices this could be fun - why does the Bob Newhart bit about Raleigh selling tobacco to the Brits ring thru?

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