Tuesday, March 9, 2010
From the archives: a draft script for a thirty-second radio spot for a telephone company which draws on the history of the country and highlights the efficiency of modern services – in this case, the Bermuda telephone company, Quantum.
Radio is an opportunity to tell a story in 30 seconds. If set up properly at the outset, a spot like this, by subtly mixing in an ongoing, consistent flavor of sound effects and character roles, can be taken over the long term, and be spun off into a long term "brand personality" for the client in order to present updates to the benefit messages.
Posted by Rand MacIvor at 5:20 PM