Thursday, November 26, 2009

A Playtime Urge


Capturing a thought about motivation and the value of asking the right question...

Sunday, November 22, 2009

Convergence


A commission from FSC for their "National Family Week" poster... With the scattering of family members that is prevalent today, this mixed media on canvas depicts individuals coming together and the ongoing importance of the family "gathering".

Wednesday, November 18, 2009

Sustainability

I have recently had the honour of participating in a campaign for our new Sustainability Office. In a world full of environmental messages a very simple icon seemed to be the right strategy. One that could be used in many collateral pieces, and become, instantly recognizable as an icon for sustainability.

Sunday, November 15, 2009

Establishing Presence


A new brand identity, designed by friend David Smith, launched a new internet authority in Canada. This full page Marketing Mag ad provided a rationale on the purpose behind the organization, and outlined benefits for "buy in".

Envisioning the Future


Setting the stage for the future of an industry and capturing the imagination of consumers helps build consumer loyalty...

Monday, November 9, 2009

Philanthropy is Academic

There's not much need for loud pleas for donations to charity if the target market is credited with a little intelligence - in this case learned professionals.

Friday, November 6, 2009

PC Play For A Healthy Workplace






A selection of images from a calendar to give people a smile in a sometimes stressful workplace.

Thursday, November 5, 2009

Avoiding The "Mish-Mash"


We've all seen those grids of photography incorporated in a layout to portray multiple aspects of a concept, or even worse, the scrapbook collage of images thrown together to attempt to do the same. These images came from a thematic calendar that dealt with ecological issues and added hints about how we can reduce our footprint. From water conservation, to shopping for produce locally, to recycling, to planting wisely, to options for plastic bags... When the tone of the piece permits, Photoshop, and a little thinking (and juggling). allows a different, smoother method of portraying multifaceted visual imagery.

Multi-Purpose Communication


Web portals that offer members a variety of services (discussion forums, email access, calendar and RSS news feeds, etc.) are common these days among organizations and associations. Getting the target audience there to participate is often a challenge. A visual that depicts these benefits is just a thought away, and helps deliver the benefit message. In this instance, a composite image is applied to a postcard format that can be sent via post, quickly converted for email, used as an icon for their web site, or popped into other collateral.

Wednesday, November 4, 2009

A Simple, But "Hefty" Thank You




Cards are sent out to say thanks for participation in many initiatives. In this case it was tied back to imagery that was used for the campaign, and made relevant to the purpose of the mailer... Here, the cover and inside layout.

Every Book Cover Tells a Story


A cover competes for attention and informs the consumer about the tone, flavour, promise and quality of its content with it's visual message, just like any other product on the shelf. Oh, and it should also have the title and the author's name... and it may be better off without this particular author's name... :o)

Playtime...

Sunday, November 1, 2009

The Wordless Book

A RFP to write and design a comic book to help adult ESL programs was countered with a concept of a workbook with no words at all: where the learner would be free to fill in their own words (with guidance from their tutors). Each story was presented in a unique style to distinguish one from the other.

Club Med(ical)



Keeping up with new advances in ER medicine is a challenge. This group of doctors offer a combined intensive review and getaway. A message that combined both in a casual manner peaked interest and drove potential attendees to the site...