Sunday, November 22, 2009
Wednesday, November 18, 2009
I have recently had the honour of participating in a campaign for our new Sustainability Office. In a world full of environmental messages a very simple icon seemed to be the right strategy. One that could be used in many collateral pieces, and become, instantly recognizable as an icon for sustainability.
Posted by Rand MacIvor at 10:05 PM
Sunday, November 15, 2009
Monday, November 9, 2009
Friday, November 6, 2009
Thursday, November 5, 2009
We've all seen those grids of photography incorporated in a layout to portray multiple aspects of a concept, or even worse, the scrapbook collage of images thrown together to attempt to do the same. These images came from a thematic calendar that dealt with ecological issues and added hints about how we can reduce our footprint. From water conservation, to shopping for produce locally, to recycling, to planting wisely, to options for plastic bags... When the tone of the piece permits, Photoshop, and a little thinking (and juggling). allows a different, smoother method of portraying multifaceted visual imagery.
Posted by Rand MacIvor at 8:04 PM
Web portals that offer members a variety of services (discussion forums, email access, calendar and RSS news feeds, etc.) are common these days among organizations and associations. Getting the target audience there to participate is often a challenge. A visual that depicts these benefits is just a thought away, and helps deliver the benefit message. In this instance, a composite image is applied to a postcard format that can be sent via post, quickly converted for email, used as an icon for their web site, or popped into other collateral.
Posted by Rand MacIvor at 11:31 AM
Wednesday, November 4, 2009
A cover competes for attention and informs the consumer about the tone, flavour, promise and quality of its content with it's visual message, just like any other product on the shelf. Oh, and it should also have the title and the author's name... and it may be better off without this particular author's name... :o)
Posted by Rand MacIvor at 8:48 PM
Sunday, November 1, 2009
A RFP to write and design a comic book to help adult ESL programs was countered with a concept of a workbook with no words at all: where the learner would be free to fill in their own words (with guidance from their tutors). Each story was presented in a unique style to distinguish one from the other.
Posted by Rand MacIvor at 11:02 AM